Let’s talk about an innovation blocker, one that I like to call The Ghost of Innovation Past a.k.a. “the GIP.” A common discussion in innovation circles is how to remove obstacles to innovation. The thought is that people want to innovate but are held back by their rigid companies. The GIP is one of those things that makes companies rigid but get this, it can also make you rigid! Read the rest of this entry →
It never ceases to amaze me how much brand loyalty influences our daily purchases. When we go to the store to buy a product, we stroll down the aisle and pull the items right off the shelf. Before reaching the aisle and even perhaps the store, we usually already know what product and brand we will be picking up without putting much thought into it. How did we get to this point? Think about it. I inherited several of my mother’s brand loyalty habits. My mom purchased only certain brands and once I was old enough to buy my own products, I followed in the same pattern without ever thinking about it. Growing up, my family always used Crest toothpaste. And now, it’s the only brand I buy. I am sure I am not the only one impacted by a family member’s purchases. Read the rest of this entry →
Awhile ago I wrote a Post-Production article about The Art of Motion Graphics. In it I discussed the attention grabbing power of animated graphics in video. Isn’t it time then, for a little visual aid? Recently I put together a simple motion graphics reel for a potential PentaVision client who wanted to see what I was capable of. I present that to you here (it’s important to note that several of these clips come from personal projects, past employers and other ghosts from the past):
Extra special thanks to Jonn Swihart for lending us an original music track to cut this to.
Over the past few weeks Missy Stanisz and myself have spent some serious time exploring the basics of innovation with our readers (find our archived articles here). We’ve covered the importance of innovation, its benefits, the initial struggles and some effective ways to inject your marketing strategies with blasts of fresh, innovative air. If these articles have somehow managed to convince you to improve your company from the inside out, you’re going to need tools. This post will to arm you with six white hot resources that will get your company prepped for battle in no time (a hundred thanks to Loren Verville for helping compile this list). Read the rest of this entry →
Quality or quantity. You’ve heard these words used to describe plenty of things; work, products, food and even people. In the world of digital media production, they are often used to describe one very important element; light. Yes, light. Brightness. Radiance. Illumination. Without quantity, it becomes a project for radio. Without quality, it becomes an average, ordinary, just like everybody else looking video.
In our community there are many ways that an individual or group can help financially or by donating their time. During the recent holiday season, members of the PentaVision team and some of their family members helped the Food Bank of Northern Indiana sort food. With an especially difficult economy, more people are in need, particularly now that the holiday season is over. And at PentaVision, part of our mission is to be an active part of our community, by giving back in a number of ways.
We decided to capture some of the activities to maybe inspire others to give of their time. There are so many agencies out there that need your help. See what you can do in your area. Let us know, by leaving a comment, what you do to help others in need. We welcome your comments and if you want more information on the food bank and how you can help, click here: http://www.feedindiana.org/.
When most of us think of marketing, we think of a department in the company that creates ads, direct mail, commercials, etc. But marketing is so much more than just a few “creative” people sitting around writing tag lines.
I, like most people, enjoy a great movie. The ones that I find most memorable are the ones that tell a great story, like:
“Little Miss Sunshine”
Thanks for stopping by again! This week we’re going to explore the basics of innovation, and the best place to start is with some clarification and definitions (i.e. the boring part). People often times get innovation confused with invention. Around here we view an invention as an idea made concrete, while innovation involves ideas and their successful implementation into practice to create value. In other words, you invent an advanced mousetrap when you build an actual contraption; you innovate a new method for catching mice when you create a successful series of steps that add value to the field. Read the rest of this entry →
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