Quality or quantity. You’ve heard these words used to describe plenty of things; work, products, food and even people. In the world of digital media production, they are often used to describe one very important element; light. Yes, light. Brightness. Radiance. Illumination. Without quantity, it becomes a project for radio. Without quality, it becomes an average, ordinary, just like everybody else looking video.
In our community there are many ways that an individual or group can help financially or by donating their time. During the recent holiday season, members of the PentaVision team and some of their family members helped the Food Bank of Northern Indiana sort food. With an especially difficult economy, more people are in need, particularly now that the holiday season is over. And at PentaVision, part of our mission is to be an active part of our community, by giving back in a number of ways.
We decided to capture some of the activities to maybe inspire others to give of their time. There are so many agencies out there that need your help. See what you can do in your area. Let us know, by leaving a comment, what you do to help others in need. We welcome your comments and if you want more information on the food bank and how you can help, click here: http://www.feedindiana.org/.
When most of us think of marketing, we think of a department in the company that creates ads, direct mail, commercials, etc. But marketing is so much more than just a few “creative” people sitting around writing tag lines.
I, like most people, enjoy a great movie. The ones that I find most memorable are the ones that tell a great story, like:
“Little Miss Sunshine”
Thanks for stopping by again! This week we’re going to explore the basics of innovation, and the best place to start is with some clarification and definitions (i.e. the boring part). People often times get innovation confused with invention. Around here we view an invention as an idea made concrete, while innovation involves ideas and their successful implementation into practice to create value. In other words, you invent an advanced mousetrap when you build an actual contraption; you innovate a new method for catching mice when you create a successful series of steps that add value to the field. Read the rest of this entry →
Happy Holidays from all of us at PentaVision Integrated Digital Media!
If you could pick one company or product that, in your mind, defined innovation, who or what would it be? I asked myself that same question after I was approached by my coworker Michael Rupchock, our video and graphics editor to co-write a blog on innovation. It’s interesting that he chose this topic, because this is something I’ve been discussing in one of the groups I belong to on LinkedIn – as well as an article in the November 2009 issue of Entrepreneur.
Everyone wants to make the right impression – whether it’s in person, by phone, email or other mode of communication. We practice what we’ll say, spend time crafting a solid email introduction, make sure our hair is neat and breath is fresh. But when it comes to social media marketing, some of us show up with bad form and no game plan.
In case you’ve never stopped in to visit us before, PentaVision is located in shopping plaza in a residential area of South Bend. People are sometimes surprised to see us tucked back in this residential neighborhood, but we’re one of several businesses that call this place home. On one end of the building is one of those discount retail stores which usually has a pretty steady stream of customers throughout the day, including us at PentaVision. In fact, I’m quite sure that I probably buy more Fruit Stripe gum there than the kids that trickle in after school!
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