As we celebrate our 10 year anniversary here at PentaVision, we would like to take a moment to sincerely thank everyone who has made this anniversary possible. PentaVision Integrated Digital Media opened our doors on April 15, 2002 and we would like to thank you for those 10 years of shared success. Without the help and support of so many of you, this milestone could not have been achieved. Read the rest of this entry →
In 1986, James Cameron came up with the idea to use Steadicam arms to support futuristic weapons in his feature film “Aliens”. They were Cinema Products Mk III Steadicam arms and vests and were used by the characters Vasquez and Drake. The “M-56 Smartguns” in Aliens are described in the script as; “Guns fixed to a floating body harness and targeted by thermal gun sights mounted within the operator’s helmet.” Sometimes I think we may appear as “aliens” when we are out on shoots because of the different types of equipment we use. Read the rest of this entry →
We hear the word research and often think of a scientific laboratory – full of boiling beakers and a mouse chasing a piece of cheese – or a student hidden in the depths of a library, gathering information to support a particular paper or thesis. In any event, research is definitely hard work and the goal is to gain as much information as you can, analyze it, and then test your theories and conclusions in the real world. Read the rest of this entry →
There is an old saying that says you should “always use the right tool for the right job.” In the production world, that old adage is especially accurate when we choose what we take on shoots. Take what you need and use what you take is efficiency at its best. Why go big when you can stay little? Read the rest of this entry →
Camera movement is one feature of media production that can really set the look and feel of your project apart from the rest. Dolly and track, camera jibs or cranes, tripod sliders and camera stabilizers are all different options when it comes to providing this camera movement, each having their own advantages and disadvantages. Set up time, production logistics, crew size and equipment availability can also come into play when planning for the use of this type of equipment. One of the more popular and technically interesting types of camera support that can be used is the camera stabilizer, or more brand specific, the Steadicam. Read the rest of this entry →
Your marketing committee decides that the new company video should include having all of the interviews done out on the manufacturing floor so people can be seen “in their element”. The problem? You need earplugs and hearing protection because of the deafening machines out on the production line. How are people ever going to hear an interview of someone standing out there over that entire ruckus? It sounds like this might be the perfect time for the video crew to go “green”. Green screen that is. Read the rest of this entry →
So at Monday’s staff meeting, your company decides they want to put some video content on their website AND create a YouTube channel. They put you in charge because “you got great video at the company picnic last year.” You proudly smile and think to yourself that’s great news. Right? Read the rest of this entry →
We’ve all been there. Sitting in the comfort of your living room, watching a program on TV, and the next thing you know, tears are welling up into your eyes and you find yourself crying. Maybe you find yourself starting to talk or yell out loud directly at the TV. You discover you have some type of emotional attachment to the subject of the program you’ve been watching; happy, sad, or angry, whatever it may be. Pass the tissues around. That’s the power and impact of video and the emotional reaction a well told story can evoke from the viewer. Read the rest of this entry →
If you’re not using the internet as much as possible, you could be missing out on some potential opportunities to make your company stand out from the rest. One web application that more and more companies are baiting their hooks with, and one that we are getting more and more requests for, is live web streaming. With choices like Ustream, Livestream, Freedocast and Justin.tv offering free, live web streaming, it is becoming easier and easier to use this technology for your company. Read the rest of this entry →
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