Comments on: Guest Post: Ghosts of Innovations Past http://www.pentavision.net/blog/03/08/2010/staff-blogs/guest-post-ghosts-of-innovations-past/ The Blog of PentaVision Integrated Digital Media Thu, 05 Aug 2010 20:38:53 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: LorenV http://www.pentavision.net/blog/03/08/2010/staff-blogs/guest-post-ghosts-of-innovations-past/comment-page-1/#comment-980 LorenV Fri, 14 May 2010 15:33:01 +0000 http://www.pentavision.net/blog/?p=520#comment-980 Eric, There is indeed process in everything we do but the challenge lies in the actions that fill the process. It is easy to give generalized steps, it is quite another to do the planning, implementing, and measuring (etc). The point being made here is through a humorous story with a real person facing a real problem . It is easy to be lulled into a state of status quo even when you know better. My brain knew at some level that it needed to take several steps and did not because it was already engaged in a problem solving process. It took an external force to disengage that process which had become stuck in a loop. The real value comes with the mindset needed for the solution. Beginner's mind is one way to put it, although it takes many names. It is simple and powerful yet difficult to achieve. Why? Because we can think through the process mantra without using it and still believe we did as well as possible. Eric,

There is indeed process in everything we do but the challenge lies in the actions that fill the process. It is easy to give generalized steps, it is quite another to do the planning, implementing, and measuring (etc).

The point being made here is through a humorous story with a real person facing a real problem . It is easy to be lulled into a state of status quo even when you know better. My brain knew at some level that it needed to take several steps and did not because it was already engaged in a problem solving process. It took an external force to disengage that process which had become stuck in a loop.

The real value comes with the mindset needed for the solution. Beginner’s mind is one way to put it, although it takes many names. It is simple and powerful yet difficult to achieve. Why? Because we can think through the process mantra without using it and still believe we did as well as possible.

]]> By: Eric Goldman http://www.pentavision.net/blog/03/08/2010/staff-blogs/guest-post-ghosts-of-innovations-past/comment-page-1/#comment-913 Eric Goldman Mon, 08 Mar 2010 19:53:12 +0000 http://www.pentavision.net/blog/?p=520#comment-913 Hello Guest Author; Nice post and I really like the GIP handle! But to a process bigot like me, all that you write about smacks of the old Process Mantra: Think, Plan, Do, Measure and Repeat. Yeah, I know it's a little stretch to apply this back to your furball and hangar, but bear with me, here's how it would work: Think: Your first thought was to use the hangar Plan: Get the hose set up well, straighten the hangar and make your hook. Do: Haul out some stuff Measure: How much, and how much is left? If you had then started again at Think, and based on what you said about the Process you used before Kitty demanded a break, you would have repeated the exercise a few times, but then when the measurement showed you how poorly you were doing, instead of simply "doing it" again, you would have gone back to "Thinking". Which is precisely what you did while watching the cat measure the tree (love that expression - my dog "reads the news" with his nose!). It's that vital pause to think, contemplating the actual result which is so important. It may help to illustrate this a little further. We produced a formal process specification along these lines of "How to Run a Social Media Marketing Campaign". The Process description can be found on the blog index linked to at the end of this comment. The index contains 4 Posts: 1) How to Run a SMM Campaign. This is the formal process description (remember the Think, Plan, Do, Measure and Repeat?) And because this process specification calls for one to measure ROI as one of the metrics to use in monitoring your campaign, the other 3 posts cover: 2) How to measure the ROI of your website as a whole 3) The 10 best free ROI calculators on the Web and 4), How to build your own ROI calculator so that you can measure the ROI of your SMM. Here's the link: http://bit.ly/cEc0ln Hello Guest Author;
Nice post and I really like the GIP handle!
But to a process bigot like me, all that you write about smacks of the old Process Mantra: Think, Plan, Do, Measure and Repeat. Yeah, I know it’s a little stretch to apply this back to your furball and hangar, but bear with me, here’s how it would work:

Think: Your first thought was to use the hangar
Plan: Get the hose set up well, straighten the hangar and make your hook.
Do: Haul out some stuff
Measure: How much, and how much is left?

If you had then started again at Think, and based on what you said about the Process you used before Kitty demanded a break, you would have repeated the exercise a few times, but then when the measurement showed you how poorly you were doing, instead of simply “doing it” again, you would have gone back to “Thinking”. Which is precisely what you did while watching the cat measure the tree (love that expression – my dog “reads the news” with his nose!).
It’s that vital pause to think, contemplating the actual result which is so important.

It may help to illustrate this a little further. We produced a formal process specification along these lines of “How to Run a Social Media Marketing Campaign”. The Process description can be found on the blog index linked to at the end of this comment. The index contains 4 Posts:
1) How to Run a SMM Campaign. This is the formal process description (remember the Think, Plan, Do, Measure and Repeat?) And because this process specification calls for one to measure ROI as one of the metrics to use in monitoring your campaign, the other 3 posts cover:
2) How to measure the ROI of your website as a whole
3) The 10 best free ROI calculators on the Web and
4), How to build your own ROI calculator so that you can measure the ROI of your SMM.

Here’s the link: http://bit.ly/cEc0ln

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