Pre-Production: Talented Talent?
It’s the bottom of the 9th, two outs and bases loaded. You’ve done everything you needed to do to put your team in a position to win the game. The manager comes out, raises an arm to signal for the closer to come in and seal the deal. Game over. That call made the difference in that game. This scenario happens a lot in baseball to varying degrees and it also can happen with your next video.
Using professional talent in your videos should be a valuable part of your pre-production discussions. Professional talent is the body and the voice of your video that tells your story the way you want it to be told. And remember, talent doesn’t always just refer to being on-camera. Professional narration or voice-over services are an integral part of your video program, and the voice you choose is just as important (and sometimes more important) than the “face” of your program.
Professional talent really enhances your video product, mostly because you are working with people who are trained to present messages and deliver lines. The delivery, which is comprised of emotion, inflection, emphasis and other non-verbal communicators, is the key to producing a winning video. It’s your team’s bullpen closer. And, all professional talent doesn’t have to be someone with an agent. It can be an independent actor or actress who works through an agency or markets themselves on their own. The best place to secure both on and off-camera talent is with your digital media production company.
At PentaVision, we work with a variety of sources to secure talent that’s not only right for your program, but also talent that fits your budget parameters. So when you’re ready to “play ball” and produce your video program, consider all of the elements that go into a winning team.
