Pre Production: Scripting – Your Video’s Foundation
Every project has to begin somewhere. Whether you’re building a home or painting a portrait, there is always a vision of what the end product should look like. Throughout the process, you may find yourself going through a variety of shifts in direction, perception, and most of all, emotion. Developing your company’s video can elicit all of these. It’s an important part of your marketing, but it is also an important facet of your corporate identity.
One way to ensure your video carries your message effectively is how you prepare it through scripting. Scripting is the outline of your program – it’s the initial blueprint of your home, or the sketch that becomes the portrait. It truly is the video program without the pictures. The script can identify everything you want to tell your customer or viewer. Through its development, it can create the emotional tone of the program, establish the relationship with the viewer, and more importantly, it can tell your story. Telling your story is one of the hallmarks at PentaVision. We pride ourselves on telling your story the way you want it told. From an overall corporate message to your marketing or development video, PentaVision can assist you in developing and writing the script that maintains the integrity of your program.
There are a variety of scripting types and any one of them can work for your program, but it’s always important to establish your objective prior to determining the scripting format you would like to use. Two very common scripting formats that can be used are the interview driven or the full page style of scripting.
An interview driven script uses key sound bites from the people you are interviewing to provide the direction of your program. The key to this style is to know who you want to interview and what you want to garner from them to support your overall objective. The more excited and passionate your interviewees are, the stronger your message becomes. The transitional pieces of the video can then be further scripted (written) and narrated to enhance and support the chosen sound bites for program continuity.
Full page scripting is probably the most common style of scripting. It is a written outline of the entire program. These types of programs allow for a narrator to tell the story and for the video elements to enhance the spoken words. In some cases, breaks within the script are created for sound bites from interviews to support specific points. The full page script also provides the producer’s video shot list and saves time in the production and post-production stages of the video process.
As you plan and develop your next video project, be mindful of your overall objective and how you want your story told. Your script will carry your message and be the foundation of your program.
For more information on scripting your video, please visit the following links.
http://www.videomaker.com/article/1614/
http://www.videomaker.com/article/3087/
