You hear the value of that in real estate all the time, but does it hold true in the production world? I say “Absolutely!!” One of the first questions to ask when starting a production is, “Where are we going to shoot that?” Being based here in Northern Indiana certainly has both its advantages and disadvantages. Read the rest of this entry →
What do you get when you cross 3 states, Ryan and Bob and a minivan? A beautiful hotel, a fun video and 2 guys that, believe it or not, still actually talk to each other. Read the rest of this entry →
A quote from a movie once said, “If you build it, they will come”. Well, All American Homes built it and PentaVision came and captured it.
East side, west side, all around the town…or country anyway. Lately, the staff at PentaVision has been blessed to travel all over this great country of ours.
SWAG: Stuff we all get, souvenirs wearables and gifts, (or whatever you call it), free stuff (as I call it) is good.
Debate all you want whether it works or not but I can tell you, you give me something and I will wear it or use it. I was recently on location shooting a project for Vista Host in Nashville and I was wearing my favorite Zacuto tee shirt. A guy walked up to me and started asking about what we were doing and then asked me what Zacuto was. I told him about their company and the next day, he tracked me down and told me he had found something he had been looking for on their website. A guy from Indiana (me) plus another from Tennessee equaled an order for a company in Chicago – all from a tee shirt.
Why is it you can have a light on for the entire time you’re setting up and blocking a shot but right when someone calls “Action!” the lamp burns out? How can it be that when you look away from the viewfinder for a split second, when you look back, there’s a car parked in your perfectly-framed shot? Who thought it would be a “cute setup” to have a dog AND a child? With lines? If that last take was “perfect,” why are we doing it again? How come when you just start getting to the usable portion of a great interview, the battery warning light flashes ugly red?
Quality or quantity. You’ve heard these words used to describe plenty of things; work, products, food and even people. In the world of digital media production, they are often used to describe one very important element; light. Yes, light. Brightness. Radiance. Illumination. Without quantity, it becomes a project for radio. Without quality, it becomes an average, ordinary, just like everybody else looking video.
When working on a video project, the sound or audio portion of the project often becomes a “stepchild” and gets neglected. What you need to realize is that audio is 50% of your final product. Why spend extra money on an awesome location with professional on-camera talent, and then record the audio with a cheap microphone on the camera? Recording quality audio in the field is just as important as making sure your video looks spectacular. Read the rest of this entry →
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