Every year, winter seems to arrive earlier than it ever had in the past. With the cold, dreary winter days of South Bend upon us, the only way to find the beach and sun was dreaming of it. Well the prayers of a few lucky guys were answered in December, thanks to Upside Marketing! Two members of the PentaVision crew, Ryan Geist & Jon O’Sullivan escaped the winter blues with a trip to Hawaii! Read the rest of this entry →
When I was still in college (sigh…), wireless laptops were the professors biggest competition in the classroom. Having wireless in classrooms was a big thing ~ even bigger when professors allowed you to bring your own laptop to “take notes” but it also gave everyone around you free reign to see what you were looking at. (Note taking, 100% of the time, I swear!!!) Majority of the time, most students had one popular social networking site always up – Facebook. Back then (2-3 years ago), Facebook was still predominantly for college and high school kids. It had started to grow among recent graduates but it definitely had not escalated to parents, grandparents or professors…yet. As these students graduated and went off into the working world, they often found social media sites blocked by their employers. How dare they!?!? Read the rest of this entry →
Last week, I was fortunate enough to attend the annual eduWeb Conference held in Chicago. For those of you who are not familiar with this conference, you might take a gander from the two root words, edu (short for education) and web that it might deal with online strategies for the higher education industry. That you are right! As the website states, “The eduWeb Conference is an annual, internationally recognized event for the higher education community, attracting those who are involved in online strategy, marketing and technology.” Read the rest of this entry →
It never ceases to amaze me how much brand loyalty influences our daily purchases. When we go to the store to buy a product, we stroll down the aisle and pull the items right off the shelf. Before reaching the aisle and even perhaps the store, we usually already know what product and brand we will be picking up without putting much thought into it. How did we get to this point? Think about it. I inherited several of my mother’s brand loyalty habits. My mom purchased only certain brands and once I was old enough to buy my own products, I followed in the same pattern without ever thinking about it. Growing up, my family always used Crest toothpaste. And now, it’s the only brand I buy. I am sure I am not the only one impacted by a family member’s purchases. Read the rest of this entry →
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