PentaVision's "What's Your Story?" Blog

Customer Loyalty Programs…  Do they work? Are they worth the money?  To both questions I answer yes, if executed properly.  Customer loyalty programs, as with many sales promotions, are not “build it and they will come” and should never be expected to be an instant gratification sales promotion.  When you think of loyalty, the words trust, confidence, and relationships should also come to mind.  Trust is not something that comes easily these days, especially in sales and marketing.  Consumers are now, more than ever, aware of their surroundings and the so-called tricks (and sometimes scams) that unethical marketers use to lure them into buying their products.  Unfortunately, this is to the dismay of many ethical marketers who have good intentions of helping customers improve their life with their product or service.

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Let’s talk about an innovation blocker, one that I like to call The Ghost of Innovation Past a.k.a. “the GIP.” A common discussion in innovation circles is how to remove obstacles to innovation. The thought is that people want to innovate but are held back by their rigid companies. The GIP is one of those things that makes companies rigid but get this, it can also make you rigid! Read the rest of this entry →