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		<title>Market Research &#8211; internet &#8220;Know How&#8221;</title>
		<link>http://www.pentavision.net/blog/11/30/2011/pre-production/market-research-internet-know-how/</link>
		<comments>http://www.pentavision.net/blog/11/30/2011/pre-production/market-research-internet-know-how/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 13:26:17 +0000</pubDate>
		<dc:creator>Michael Lacagnato</dc:creator>
				<category><![CDATA[Pre Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[internet research]]></category>
		<category><![CDATA[know how]]></category>
		<category><![CDATA[market research]]></category>
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		<category><![CDATA[Michael Lacognato]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[survey monkey]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=1329</guid>
		<description><![CDATA[  We hear the word research and often think of a scientific laboratory – full of boiling beakers and a mouse chasing a piece of cheese – or a student hidden in the depths of a library, gathering information to support a particular paper or thesis.  In any event, research is definitely hard work and [...]]]></description>
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		<title>That&#8217;s my Uncle Joe&#8230;</title>
		<link>http://www.pentavision.net/blog/08/09/2011/pre-production/thats-my-uncle-joe/</link>
		<comments>http://www.pentavision.net/blog/08/09/2011/pre-production/thats-my-uncle-joe/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 17:30:04 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Pre Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Bob Richthammer]]></category>
		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[South Bend video production]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=1221</guid>
		<description><![CDATA[So at Monday’s staff meeting, your company decides they want to put some video content on their website AND create a YouTube channel. They put you in charge because “you got great video at the company picnic last year.”  You proudly smile and think to yourself that’s great news. Right?  Well, you may want to [...]]]></description>
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		<title>Branding bug? &#8211; Take a &#8220;S.W.O.T.&#8221; at it.</title>
		<link>http://www.pentavision.net/blog/01/28/2011/cuttingroomfloor/branding-bug-take-a-s-w-o-t-at-it/</link>
		<comments>http://www.pentavision.net/blog/01/28/2011/cuttingroomfloor/branding-bug-take-a-s-w-o-t-at-it/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 15:42:45 +0000</pubDate>
		<dc:creator>Michael Lacagnato</dc:creator>
				<category><![CDATA[Cutting Room Floor]]></category>
		<category><![CDATA[Pre Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Michael Lacognato]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[South Bend]]></category>
		<category><![CDATA[South Bend video production]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[SWOT analysiis]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=1125</guid>
		<description><![CDATA[Identity &#8211; sometimes it&#8217;s a difficult chore to discover not only who you are but what you are all about. In business, these same things hold true. An entrepreneur or a new business owner has to have an identity of what their business is and what it does before they can hang their sign, print [...]]]></description>
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		<title>So You Think You are a Producer/Director Part I: Tips on Making Memorable Online Videos</title>
		<link>http://www.pentavision.net/blog/04/16/2010/pre-production/so-you-think-you-are-a-producerdirector-part-i-tips-on-making-memorable-online-videos/</link>
		<comments>http://www.pentavision.net/blog/04/16/2010/pre-production/so-you-think-you-are-a-producerdirector-part-i-tips-on-making-memorable-online-videos/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 20:51:18 +0000</pubDate>
		<dc:creator>Ryan Geist</dc:creator>
				<category><![CDATA[Pre Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[media survey]]></category>
		<category><![CDATA[narrator]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[Ryan Geist]]></category>
		<category><![CDATA[script writing]]></category>
		<category><![CDATA[video planning]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=624</guid>
		<description><![CDATA[This is the first of a two-part series on producing online videos. Here, I will raise questions that help marketing decision-makers make memorable and effective online videos for their brand. Today we’ll discuss some basic pre-planning questions to ask yourself and those on your team in preparation of producing a video. Part Two will offer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pre-Production: Talented Talent?</title>
		<link>http://www.pentavision.net/blog/09/30/2009/pre-production/pre-production-using-professional-talent/</link>
		<comments>http://www.pentavision.net/blog/09/30/2009/pre-production/pre-production-using-professional-talent/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:09:15 +0000</pubDate>
		<dc:creator>Michael Lacagnato</dc:creator>
				<category><![CDATA[Pre Production]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[professional]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[talent]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=96</guid>
		<description><![CDATA[It’s the bottom of the 9th, two outs and bases loaded.  You’ve done everything you needed to do to put your team in a position to win the game.  The manager comes out, raises an arm to signal for the closer to come in and seal the deal.  Game over.  That call made the difference [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pre Production: Multi-Purposing Your Footage</title>
		<link>http://www.pentavision.net/blog/06/22/2009/pre-production/pre-production-multi-purposing-your-footage/</link>
		<comments>http://www.pentavision.net/blog/06/22/2009/pre-production/pre-production-multi-purposing-your-footage/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 19:41:57 +0000</pubDate>
		<dc:creator>Michael Lacagnato</dc:creator>
				<category><![CDATA[Pre Production]]></category>
		<category><![CDATA[Footage]]></category>
		<category><![CDATA[Library]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=77</guid>
		<description><![CDATA[A lot of people are familiar with the saying “use it or lose it.”  More often than not, it’s associated with items that have a distinct shelf-life, such as your company vacation time or annual budgeted dollars.  In most cases, people tend to follow the directions and use it, so they don’t have to deal [...]]]></description>
		<wfw:commentRss>http://www.pentavision.net/blog/06/22/2009/pre-production/pre-production-multi-purposing-your-footage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pre Production: Your Video Budget</title>
		<link>http://www.pentavision.net/blog/02/20/2009/pre-production/pre-production-your-video-budget/</link>
		<comments>http://www.pentavision.net/blog/02/20/2009/pre-production/pre-production-your-video-budget/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 15:22:56 +0000</pubDate>
		<dc:creator>Michael Lacagnato</dc:creator>
				<category><![CDATA[Pre Production]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=56</guid>
		<description><![CDATA[It’s your money.  And right now whether it’s personal or corporate funds, people have become more discretionary in their approach to spending valuable dollars.  Even in uncertain economic times, there is a need for businesses to continue to market their products or services.  This helps to maintain your market-share and continues to establish and reinforce [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pre Production: Scripting – Your Video’s Foundation</title>
		<link>http://www.pentavision.net/blog/11/14/2008/pre-production/scripting-%e2%80%93-your-video%e2%80%99s-foundation/</link>
		<comments>http://www.pentavision.net/blog/11/14/2008/pre-production/scripting-%e2%80%93-your-video%e2%80%99s-foundation/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 05:01:37 +0000</pubDate>
		<dc:creator>Michael Lacagnato</dc:creator>
				<category><![CDATA[Pre Production]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Script]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=43</guid>
		<description><![CDATA[Every project has to begin somewhere. Whether you&#8217;re building a home or painting a portrait, there is always a vision of what the end product should look like. Throughout the process, you may find yourself going through a variety of shifts in direction, perception, and most of all, emotion. Developing your company&#8217;s video can elicit [...]]]></description>
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