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		<title>Random thoughts while waiting for that ONE lone cloud in the sky to pass so we can continue shooting in full sun&#8230;</title>
		<link>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/</link>
		<comments>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 18:57:24 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Bob Richthammer]]></category>
		<category><![CDATA[director of photgraphy]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[video crew]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=630</guid>
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Why is it you can have a light on for the entire time you’re setting up and blocking a shot but right when someone calls “Action!” the lamp burns out? How can it be that when you look away from the viewfinder for a split second, when you look back, there’s a car parked in [...]]]></description>
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		<title>Production: Lighting &#8211; Quality or Quantity?</title>
		<link>http://www.pentavision.net/blog/02/08/2010/production/lighting-quality-or-quantity/</link>
		<comments>http://www.pentavision.net/blog/02/08/2010/production/lighting-quality-or-quantity/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 21:34:38 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Mood]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[Quality]]></category>
		<category><![CDATA[Quantity]]></category>
		<category><![CDATA[Richthammer]]></category>
		<category><![CDATA[South Bend video production]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[video production]]></category>
		<category><![CDATA[video production South Bend]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=415</guid>
		<description><![CDATA[
Quality or quantity. You’ve heard these words used to describe plenty of things; work, products, food and even people. In the world of digital media production, they are often used to describe one very important element; light. Yes, light. Brightness. Radiance.  Illumination. Without quantity, it becomes a project for radio. Without quality, it becomes an [...]]]></description>
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		<title>Production: Some Sound Advice</title>
		<link>http://www.pentavision.net/blog/09/30/2009/production/production-some-sound-advice/</link>
		<comments>http://www.pentavision.net/blog/09/30/2009/production/production-some-sound-advice/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:06:54 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[microphone]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=95</guid>
		<description><![CDATA[

When working on a video project, the sound or audio portion of the project often becomes a “stepchild” and gets neglected.  What you need to realize is that audio is 50% of your final product.  Why spend extra money on an awesome location with professional on-camera talent, and then record the audio with a cheap [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Production: Tapeless Field Production</title>
		<link>http://www.pentavision.net/blog/06/22/2009/production/production-tapeless-field-production/</link>
		<comments>http://www.pentavision.net/blog/06/22/2009/production/production-tapeless-field-production/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 19:41:37 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Avid]]></category>
		<category><![CDATA[Codec]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[High Definition]]></category>
		<category><![CDATA[Tape]]></category>
		<category><![CDATA[Tapeless]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=78</guid>
		<description><![CDATA[
It’s the end of a long 12 hour day of shooting. The producer yells,”Who has all of the tapes?” Dead silence. No response.
Suddenly, laughter erupts on set with claims of “Remember the good ol’ days?” and “Do people still use that tape stuff?”
Although the concept of tapeless video production was first introduced in 1995 by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Production: Depth of Field Adapters</title>
		<link>http://www.pentavision.net/blog/02/20/2009/production/production-depth-of-field-adapters/</link>
		<comments>http://www.pentavision.net/blog/02/20/2009/production/production-depth-of-field-adapters/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 15:22:21 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Adapter]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Lenses]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=57</guid>
		<description><![CDATA[
More and more, video crews have started to use different camera filters, lenses and attachments to give their finished program a certain look. One of the more popular devices as of late is called a depth of field adapter. This adapter enables the camera operator to use 35mm prime film lenses on any type of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Production: HD &#8211; Apples to Apples</title>
		<link>http://www.pentavision.net/blog/11/14/2008/production/hd-apples-to-apples/</link>
		<comments>http://www.pentavision.net/blog/11/14/2008/production/hd-apples-to-apples/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 05:00:52 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[High Definition]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=44</guid>
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&#8220;HD&#8221; is a general term and it refers to High Definition. As you may be aware, it&#8217;s quite the buzzword these days. It seems that you can&#8217;t go a day without hearing about the latest in HD televisions and program broadcasts. But when it comes to your company&#8217;s specific video program, what should HD mean [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Production: The Necessity of Camera Movement</title>
		<link>http://www.pentavision.net/blog/06/27/2008/production/necessity-of-camera-movement/</link>
		<comments>http://www.pentavision.net/blog/06/27/2008/production/necessity-of-camera-movement/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 11:00:42 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[South Bend]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=4</guid>
		<description><![CDATA[<a href="http://www.pentavision.net/blog/wp-content/uploads/rooftop-helicopter-pics-020.jpg"><img class="alignnone size-thumbnail wp-image-22" title="rooftop-helicopter-pics-020" src="http://www.pentavision.net/blog/wp-content/uploads/rooftop-helicopter-pics-020-600x200.jpg" alt="" /></a>
Camera movement is an element of film and video production sometimes highly overlooked today. With the invention of the zoom lens, the physical movement of the camera and tripod location has changed and evolved. Often it is easier and less labor intensive to simply “zoom in” rather than moving the camera itself.]]></description>
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