It’s the bottom of the 9th, two outs and bases loaded. You’ve done everything you needed to do to put your team in a position to win the game. The manager comes out, raises an arm to signal for the closer to come in and seal the deal. Game over. That call made the difference in that game. This scenario happens a lot in baseball to varying degrees and it also can happen with your next video. Read the rest of this entry →
When working on a video project, the sound or audio portion of the project often becomes a “stepchild” and gets neglected. What you need to realize is that audio is 50% of your final product. Why spend extra money on an awesome location with professional on-camera talent, and then record the audio with a cheap microphone on the camera? Recording quality audio in the field is just as important as making sure your video looks spectacular. Read the rest of this entry →
Have you ever been to a movie theater where the projectionist didn’t have the sound up loud enough?
Or have you ever tried to watch a movie that you really wanted to see with a talkative group of friends?
What about those times when you’ve sat in an airport terminal watching some news show on a television that was muted?
It can be pretty hard to keep the attention of a viewer when your video has audio problems. When audio is cut correctly in post production, no one notices. When audio is incorrectly cut, no one will notice anything else. Read the rest of this entry →
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