“Coach’s” Game Winning Strategy
It never ceases to amaze me how much brand loyalty influences our daily purchases. When we go to the store to buy a product, we stroll down the aisle and pull the items right off the shelf. Before reaching the aisle and even perhaps the store, we usually already know what product and brand we will be picking up without putting much thought into it. How did we get to this point? Think about it. I inherited several of my mother’s brand loyalty habits. My mom purchased only certain brands and once I was old enough to buy my own products, I followed in the same pattern without ever thinking about it. Growing up, my family always used Crest toothpaste. And now, it’s the only brand I buy. I am sure I am not the only one impacted by a family member’s purchases. Read the rest of this entry →
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