When most of us think of marketing, we think of a department in the company that creates ads, direct mail, commercials, etc. But marketing is so much more than just a few “creative” people sitting around writing tag lines.
In case you’ve never stopped in to visit us before, PentaVision is located in shopping plaza in a residential area of South Bend. People are sometimes surprised to see us tucked back in this residential neighborhood, but we’re one of several businesses that call this place home. On one end of the building is one of those discount retail stores which usually has a pretty steady stream of customers throughout the day, including us at PentaVision. In fact, I’m quite sure that I probably buy more Fruit Stripe gum there than the kids that trickle in after school!
Anyone that’s not living under a rock these days understands how bad the economic recession impacted the Michiana area over the last two years. It seems like every day, we are hearing and reading the same news every day: more layoffs, business closings and dropping consumer confidence. While it appears that we might be through the worst of it, and it’s not as if we haven’t been without some good stories throughout it all. In fact, PentaVision is sponsoring a contest to find and celebrate positive stories from Michiana businesses and organizations. Despite the fact that we know there are good things happening, how is it that the worst of it seems to make the biggest impression, while the good news is easily forgotten?
If you’ve been following trends in the world of business over the last few years, you know that the way business is being conducted has changed in new and dramatic ways. From social networking to the growth of digital strategies such as viral marketing campaigns, getting out a message to the right people at the right time has become critical to business success. We’re seeing that the services our clients are using are changing and we are responding to these needs by adapting how we do business, too. Read the rest of this entry →
Successfully marketing your product or service is an intricate function of your business. In whatever sector your product or service lies, marketing is a key element and involves a host of pre-planning, projections, persistence, and sometimes – prayer. Those aren’t the only 4 P’s that you will utilize in your marketing efforts. Read the rest of this entry →
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