PentaVision's "What's Your Story?" Blog

     Your marketing committee decides that the new company video should include having all of the interviews done out on the manufacturing floor so people can be seen “in their element”. The problem? You need earplugs and hearing protection because of the deafening machines out on the production line. How are people ever going to hear an interview of someone standing out there over that entire ruckus? It sounds like this might be the perfect time for the video crew to go “green”. Green screen that is. Read the rest of this entry →

So at Monday’s staff meeting, your company decides they want to put some video content on their website AND create a YouTube channel. They put you in charge because “you got great video at the company picnic last year.”  You proudly smile and think to yourself that’s great news. Right? Read the rest of this entry →

There was a time when doing a company video, whether an image or branding piece or a sale and marketing video was a big-budgeted affair designed to have a shelf life of one-to-three years, even five years. But times, they are a-changing. According to a 2009 MediaPost article, the average online video is 3 and 1/2 minutes long. Gone are the days of the 12-minute epic corporate video; between the Internet, websites, and the ever expanding world of social media, no message or image can stand that test of time. The need to keep your web presence up to date and fresh is the key to bringing visitors back to your site. And the demand for video content has become the norm.

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