In your efforts to create a relationship with a new client, how do you generate interest in your company and what it has to offer? How do you separate yourself from your competitors? Often, the opportunity to do this occurs when you are asked to make a presentation to a prospective customer. Read the rest of this entry →
SEO, or Search Engine Optimization is described as the process of affecting the visibility of a website or page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Read the rest of this entry →
Taking part in trade shows is a great way to promote your company and develop relationships with a targeted audience. Here are some common tips that will help you to successfully leverage the media to help sell your brand at trade shows. Read the rest of this entry →
During my time researching the new social media outlets, I stumbled across a great article about Facebook and visual marketing, “Using Visual Marketing to Achieve High Facebook Engagement” sociallysorted.com. The first thing that strikes me from this article is the use of the word “engagement” and not “like”. In the world of Facebook, the race usually is measured by how many likes you can get registered to your Facebook page. However, by getting those that “like” you to “engage” in your Facebook page seems to have a greater advantage than just simply stockpiling “likes”. Read the rest of this entry →
Get Your Head Out Of The Sand:
5 Reasons to Embrace Social Media
Do You Have your Head in the Sand? Some prognosticators have said that those companies that do not embrace social media will be out of business within 5 years. Are they describing your company?
If you think of social media in terms of fear, you are missing many opportunities to create new business. Read the rest of this entry →
Is Your Business Ready for Video?
Just like an athletic team that is ready to take the next step based on their growth and development from the previous season, your business may also be ready to make that jump. You have done your preparation, you have set a solid marketing and branding foundation, now you just need to arm your team with another player. Read the rest of this entry →
Picture if you will, a great orchestra tuning up before a big performance. Musicians on strings, woodwinds, percussion and various types of brass instruments all playing different notes, warm up scales, random sounds and all of them playing at different tempos. We’ve all heard this “acoustic cacophony” before the beginning of a concert performance or some other show we’ve gone to see. Now enter one person, the one person who brings this disorganized group together, grabs their attention, quiets the commotion and ultimately gets this collection of talented musicians to perform beautiful music together as one team. That one person is the orchestra conductor. Now imagine preparing for a video production. Read the rest of this entry →
Identity – sometimes it’s a difficult chore to discover not only who you are but what you are all about. In business, these same things hold true. An entrepreneur or a new business owner has to have an identity of what their business is and what it does before they can hang their sign, print business cards, or even make that first sales call. Still, at the core of all of this is their identity – the “Who are you?” that maintains the face of the business. Some may say it’s in the name, like Bill’s Roofing, or it’s in the logo, like the Golden Arches. But the more you look at it, your business’ identity is really your brand and how you establish and market your brand to your current and potential customers. Read the rest of this entry →
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