PentaVision's "What's Your Story?" Blog

Picture if you will, a great orchestra tuning up before a big performance. Musicians on strings, woodwinds, percussion and various types of brass instruments all playing different notes, warm up scales, random sounds and all of them playing at different tempos. We’ve all heard this “acoustic cacophony” before the beginning of a concert performance or some other show we’ve gone to see. Now enter one person, the one person who brings this disorganized group together, grabs their attention, quiets the commotion and ultimately gets this collection of talented musicians to perform beautiful music together as one team. That one person is the orchestra conductor. Now imagine preparing for a video production. Read the rest of this entry →

Identity – sometimes it’s a difficult chore to discover not only who you are but what you are all about. In business, these same things hold true. An entrepreneur or a new business owner has to have an identity of what their business is and what it does before they can hang their sign, print business cards, or even make that first sales call. Still, at the core of all of this is their identity – the “Who are you?” that maintains the face of the business. Some may say it’s in the name, like Bill’s Roofing, or it’s in the logo, like the Golden Arches. But the more you look at it, your business’ identity is really your brand and how you establish and market your brand to your current and potential customers. Read the rest of this entry →

East side, west side, all around the town…or country anyway. Lately, the staff at PentaVision has been blessed to travel all over this great country of ours.

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On August 4, 2010 I will post my last participation comments at Baker College Online as an undergraduate student in marketing. I’m what colleges and universities would refer to as a “non-traditional” student – I’m 31, a working professional and don’t have the flexibility to attend class on campus (nor would I want to attend on campus). I live at least 20 minutes from the nearest community college campus and while that might not seem like a long commute, see how long it takes during a Lake Michigan lake-effect snowstorm! I also didn’t really want to dedicate the necessary resources to make it to a “real” classroom. On the flip side, I definitely felt that I missed out on enriching in-person, real-time discussion and interactions. To be honest, statistics was not an easy class to learn solo!

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Happy Holidays from all of us at PentaVision Integrated Digital Media!

If you could pick one company or product that, in your mind, defined innovation, who or what would it be? I asked myself that same question after I was approached by my coworker Michael Rupchock, our video and graphics editor to co-write a blog on innovation. It’s interesting that he chose this topic, because this is something I’ve been discussing in one of the groups I belong to on LinkedIn – as well as an article in the November 2009 issue of Entrepreneur.

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We recently took some time to redesign our blog. Take a few minutes and look around, won’t you? We still may tweak a bit here and there in the future, but for the most part, this is it. We hope you enjoy it!

And while you’re here, take a look at our recently revamped demo reel:

Thanks again for stopping by!

“All men are islands. And what’s more, this is the time to be one. This is an island age.” – Hugh Grant, About a Boy

Some people can afford to be islands. Personally, I prefer the island lifestyle in certain areas of my life. Shopping, for example, tops this list. If you can’t get it online, you don’t need it. That’s my motto. But there are a few areas of my life where living an isolated, island lifestyle would be suicide. Graphic design and innovation are two of them. So where do I go for inspiration, resources and creative community? Check out the following list for my top ten favorite blogs and websites that keep me up to date in the world of design and media (some even offer some really stellar freebies!): Read the rest of this entry →

You may have noticed something different with regard to our logo in this newsletter or on our website. We have changed our name from PentaVision Communications to PentaVision Integrated Digital Media.

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