Posts Tagged ‘Facebook’

Social Media…It’s All Changing Now…

When I was still in college (sigh…), wireless laptops were the professors biggest competition in the classroom.  Having wireless in classrooms was a big thing ~ even bigger when professors allowed you to bring your own laptop to “take notes” but it also gave everyone around you free reign to see what you were looking at. (Note taking, 100% of the time, I swear!!!) Majority of the time, most students had one popular social networking site always up – Facebook.  Back then (2-3 years ago), Facebook was still predominantly for college and high school kids.  It had started to grow among recent graduates but it definitely had not escalated to parents, grandparents or professors…yet.  As these students graduated and went off into the working world, they often found social media sites blocked by their employers.  How dare they!?!? Read the rest of this entry →

02

11 2010

Don’t Fear Using Social Media as a Recruiting Tool

Last week, I was fortunate enough to attend the annual eduWeb Conference held in Chicago. For those of you who are not familiar with this conference, you might take a gander from the two root words, edu (short for education) and web that it might deal with online strategies for the higher education industry. That you are right! As the website states, “The eduWeb Conference is an annual, internationally recognized event for the higher education community, attracting those who are involved in online strategy, marketing and technology.” Read the rest of this entry →

04

08 2010

The Grapes of Wrath: How My Experience with a Michigan Winery’s Facebook Page Was Bad, with a Bitter Finish

Saturday, June 19, 2010 was a big day for wine makers along Lake Michigan Shore’s Wine Trail. The 5th Annual Toast the Coast Lake Michigan Shore Wine Festival – the event for area winemakers was coming to Weko Beach in Bridgman, Michigan. The evening before had been the huge storm system that had ripped through the Michiana area the night before had left many without power, but the show was ready to go on.
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09

07 2010

Has Your Social Media Integration Gone to the Dogs?

At this point, most of us are up to our eyeballs in the babble, information and regurgitated messages of self-proclaimed social media gurus. Many of our companies have launched Facebook pages, Twitter accounts and have dabbled in a host of other social networks. It seems like everyone is always talking about “listening” and “engaging” and “the conversation.” But one thing I don’t seem to hear enough about is integration. How does it all work together to serve the greater purpose/mission for your company or organization? Let’s not try to make it something more than it is; social media is just another channel or way to provide customer service, nurture sales and develop relationships.

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02

07 2010

Five Lessons about Sharing Content from the Original Sharing Medium – Chain Letters

If you grew up in the days before email was the preferred method for sharing information with friends and family, then you probably remember chain letters. I was born in 1978 and fell into that in-between group that started using the Internet for email and basic research in middle school and high school on our dial-up Internet connection (insert look of horror here). As a young child I remember mail arriving for me; the envelope indicating that it had come from a best friend or acquaintance written in the slapdash scrawl usually reserved for young children and physicians.

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09

04 2010


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