SEO, or Search Engine Optimization is described as the process of affecting the visibility of a website or page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Read the rest of this entry →
Taking part in trade shows is a great way to promote your company and develop relationships with a targeted audience. Here are some common tips that will help you to successfully leverage the media to help sell your brand at trade shows. Read the rest of this entry →
During my time researching the new social media outlets, I stumbled across a great article about Facebook and visual marketing, “Using Visual Marketing to Achieve High Facebook Engagement” sociallysorted.com. The first thing that strikes me from this article is the use of the word “engagement” and not “like”. In the world of Facebook, the race usually is measured by how many likes you can get registered to your Facebook page. However, by getting those that “like” you to “engage” in your Facebook page seems to have a greater advantage than just simply stockpiling “likes”. Read the rest of this entry →
Let’s talk about an innovation blocker, one that I like to call The Ghost of Innovation Past a.k.a. “the GIP.” A common discussion in innovation circles is how to remove obstacles to innovation. The thought is that people want to innovate but are held back by their rigid companies. The GIP is one of those things that makes companies rigid but get this, it can also make you rigid! Read the rest of this entry →
Over the past few weeks Missy Stanisz and myself have spent some serious time exploring the basics of innovation with our readers (find our archived articles here). We’ve covered the importance of innovation, its benefits, the initial struggles and some effective ways to inject your marketing strategies with blasts of fresh, innovative air. If these articles have somehow managed to convince you to improve your company from the inside out, you’re going to need tools. This post will to arm you with six white hot resources that will get your company prepped for battle in no time (a hundred thanks to Loren Verville for helping compile this list). Read the rest of this entry →
When most of us think of marketing, we think of a department in the company that creates ads, direct mail, commercials, etc. But marketing is so much more than just a few “creative” people sitting around writing tag lines.
Thanks for stopping by again! This week we’re going to explore the basics of innovation, and the best place to start is with some clarification and definitions (i.e. the boring part). People often times get innovation confused with invention. Around here we view an invention as an idea made concrete, while innovation involves ideas and their successful implementation into practice to create value. In other words, you invent an advanced mousetrap when you build an actual contraption; you innovate a new method for catching mice when you create a successful series of steps that add value to the field. Read the rest of this entry →
If you could pick one company or product that, in your mind, defined innovation, who or what would it be? I asked myself that same question after I was approached by my coworker Michael Rupchock, our video and graphics editor to co-write a blog on innovation. It’s interesting that he chose this topic, because this is something I’ve been discussing in one of the groups I belong to on LinkedIn – as well as an article in the November 2009 issue of Entrepreneur.
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