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	<title>PentaVision&#039;s &#34;What&#039;s Your Story?&#34; Blog &#187; jib</title>
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		<title>The Right Tool&#8230;</title>
		<link>http://www.pentavision.net/blog/11/04/2011/production/the-right-tool/</link>
		<comments>http://www.pentavision.net/blog/11/04/2011/production/the-right-tool/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 17:04:01 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Bob Richthammer]]></category>
		<category><![CDATA[boom]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[camera crane]]></category>
		<category><![CDATA[camera jib]]></category>
		<category><![CDATA[camera movement]]></category>
		<category><![CDATA[camera support]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[Jimmy Jib]]></category>
		<category><![CDATA[MICRODOLLY]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[South Bend video production]]></category>
		<category><![CDATA[video/film production]]></category>

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		<description><![CDATA[There is an old saying that says you should “always use the right tool for the right job.”  In the production world, that old adage is especially accurate when we choose what we take on shoots. Take what you need and use what you take is efficiency at its best. Why go big when you [...]]]></description>
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		<title>A Promotional Campaign for Hampton Inn and Suites Downtown &#8211; Albany, New York</title>
		<link>http://www.pentavision.net/blog/12/13/2010/cuttingroomfloor/a-promotional-campaign-for-hampton-inn-and-suites-downtown-albany-new-york/</link>
		<comments>http://www.pentavision.net/blog/12/13/2010/cuttingroomfloor/a-promotional-campaign-for-hampton-inn-and-suites-downtown-albany-new-york/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 15:26:20 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Cutting Room Floor]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Bob Richthammer]]></category>
		<category><![CDATA[hotel video]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[Promotional campaigns]]></category>
		<category><![CDATA[South Bend video production]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[video production]]></category>
		<category><![CDATA[Vista Host Inc]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=1071</guid>
		<description><![CDATA[What do you get when you cross 3 states, Ryan and Bob and a minivan? A beautiful hotel, a fun video and 2 guys that, believe it or not, still actually talk to each other. Driving East (literally 13 1/2 hours later), working with Vista Host, Inc. took us to New York State. PentaVision produced [...]]]></description>
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		<title>Random thoughts while waiting for that ONE lone cloud in the sky to pass so we can continue shooting in full sun&#8230;</title>
		<link>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/</link>
		<comments>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 18:57:24 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Bob Richthammer]]></category>
		<category><![CDATA[director of photgraphy]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[video crew]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=630</guid>
		<description><![CDATA[Why is it you can have a light on for the entire time you’re setting up and blocking a shot but right when someone calls “Action!” the lamp burns out? How can it be that when you look away from the viewfinder for a split second, when you look back, there’s a car parked in [...]]]></description>
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		<title>Production: The Necessity of Camera Movement</title>
		<link>http://www.pentavision.net/blog/06/27/2008/production/necessity-of-camera-movement/</link>
		<comments>http://www.pentavision.net/blog/06/27/2008/production/necessity-of-camera-movement/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 11:00:42 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[South Bend]]></category>
		<category><![CDATA[Video]]></category>

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Camera movement is an element of film and video production sometimes highly overlooked today. With the invention of the zoom lens, the physical movement of the camera and tripod location has changed and evolved. Often it is easier and less labor intensive to simply “zoom in” rather than moving the camera itself.]]></description>
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