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	<title>PentaVision&#039;s &#34;What&#039;s Your Story?&#34; Blog &#187; jib</title>
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		<title>Random thoughts while waiting for that ONE lone cloud in the sky to pass so we can continue shooting in full sun&#8230;</title>
		<link>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/</link>
		<comments>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 18:57:24 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Bob Richthammer]]></category>
		<category><![CDATA[director of photgraphy]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[video crew]]></category>
		<category><![CDATA[video production]]></category>

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Why is it you can have a light on for the entire time you’re setting up and blocking a shot but right when someone calls “Action!” the lamp burns out? How can it be that when you look away from the viewfinder for a split second, when you look back, there’s a car parked in [...]]]></description>
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		<title>Production: The Necessity of Camera Movement</title>
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		<pubDate>Fri, 27 Jun 2008 11:00:42 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[South Bend]]></category>
		<category><![CDATA[Video]]></category>

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		<description><![CDATA[<a href="http://www.pentavision.net/blog/wp-content/uploads/rooftop-helicopter-pics-020.jpg"><img class="alignnone size-thumbnail wp-image-22" title="rooftop-helicopter-pics-020" src="http://www.pentavision.net/blog/wp-content/uploads/rooftop-helicopter-pics-020-600x200.jpg" alt="" /></a>
Camera movement is an element of film and video production sometimes highly overlooked today. With the invention of the zoom lens, the physical movement of the camera and tripod location has changed and evolved. Often it is easier and less labor intensive to simply “zoom in” rather than moving the camera itself.]]></description>
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