Posts Tagged ‘Jillian Koeneman’

Front-line Employees Can Make or Break Your Brand – Especially When You Go Social

I once read something in a customer service textbook that advised managers to treat employees the way you want your employees to treat customers. I found that to be a very powerful statement that will probably stick with me forever. After all, nothing says “We don’t really care” about our employees like not sharing your customer messaging and offers with employees, ideally before the employees are stampeded by coupon-toting customers.

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21

07 2010

Has Your Social Media Integration Gone to the Dogs?

At this point, most of us are up to our eyeballs in the babble, information and regurgitated messages of self-proclaimed social media gurus. Many of our companies have launched Facebook pages, Twitter accounts and have dabbled in a host of other social networks. It seems like everyone is always talking about “listening” and “engaging” and “the conversation.” But one thing I don’t seem to hear enough about is integration. How does it all work together to serve the greater purpose/mission for your company or organization? Let’s not try to make it something more than it is; social media is just another channel or way to provide customer service, nurture sales and develop relationships.

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02

07 2010


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