PentaVision's "What's Your Story?" Blog

On August 4, 2010 I will post my last participation comments at Baker College Online as an undergraduate student in marketing. I’m what colleges and universities would refer to as a “non-traditional” student – I’m 31, a working professional and don’t have the flexibility to attend class on campus (nor would I want to attend on campus). I live at least 20 minutes from the nearest community college campus and while that might not seem like a long commute, see how long it takes during a Lake Michigan lake-effect snowstorm! I also didn’t really want to dedicate the necessary resources to make it to a “real” classroom. On the flip side, I definitely felt that I missed out on enriching in-person, real-time discussion and interactions. To be honest, statistics was not an easy class to learn solo!

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While sifting through my mail a few weeks ago, I spotted a semi-appealing piece of direct mail. It was a pair of bare feet leaving a pair of brightly-colored flip-flops on white sand and walking into turquoise water. I opened it up and glanced at it briefly; it was an advertisement from Meyer Real Estate serving the Pensacola, Florida and Gulf Shores, Alabama area. I had visited their website in the height of my sunshine-deprived months of November through February (though it can really be most times during the year in Michigan these days). As I closed the interesting-but-not-relevant-on-a-hectic-day marketing piece and prepared to put it one of my many piles-of-things-saved-for-a-later-date (that inevitably get thrown out), I caught a whiff of wonderful. Was that coconut I smelled? And summer?!

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If you grew up in the days before email was the preferred method for sharing information with friends and family, then you probably remember chain letters. I was born in 1978 and fell into that in-between group that started using the Internet for email and basic research in middle school and high school on our dial-up Internet connection (insert look of horror here). As a young child I remember mail arriving for me; the envelope indicating that it had come from a best friend or acquaintance written in the slapdash scrawl usually reserved for young children and physicians.

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In our community there are many ways that an individual or group can help financially or by donating their time.  During the recent holiday season, members of the PentaVision team and some of their family members helped the Food Bank of Northern Indiana sort food.  With an especially difficult economy, more people are in need, particularly now that the holiday season is over.  And at PentaVision, part of our mission is to be an active part of our community, by giving back in a number of ways.

We decided to capture some of the activities to maybe inspire others to give of their time.  There are so many agencies out there that need your help.  See what you can do in your area.  Let us know, by leaving a comment, what you do to help others in need.  We welcome your comments and if you want more information on the food bank and how you can help, click here:  http://www.feedindiana.org/.

When most of us think of marketing, we think of a department in the company that creates ads, direct mail, commercials, etc. But marketing is so much more than just a few “creative” people sitting around writing tag lines.

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Happy Holidays from all of us at PentaVision Integrated Digital Media!