PentaVision's "What's Your Story?" Blog

Last time I raised some questions that marketing decision-makers needed to think about and answer in order to make effective online videos for their brand.  Today I’ll offer some answers to some of the questions you should ask in planning a video.

Last time I mentioned several questions to address.  Among them:

• Does the audio involve an on-camera spokesperson or narrator?  Both have their benefits and drawbacks.

• Do you need to incorporate people to interview on camera?  If so, where will those interviews be conducted?  Is it a controlled environment, free of sound and traffic disruptions?

• What are the interview questions to be asked?  Who will ask them?

• What is being shown visually while the audio is being heard?

• If it is a technical video, what is the best way to demonstrate the key points?

• If it is a service video, how do you show this service being performed?

• Will you have someone within your organization capture the audio and video or will you hire a professional producer?

Once you’ve answered these (and other) questions, it’s time to talk production.  The first thing I try to stress to clients is that, although you may be shooting a video for the web, you can’t just go out and shoot a bunch of things and then make something out of it in post production.  You need a plan.

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This is the first of a two-part series on producing online videos. Here, I will raise questions that help marketing decision-makers make memorable and effective online videos for their brand. Today we’ll discuss some basic pre-planning questions to ask yourself and those on your team in preparation of producing a video. Part Two will offer solutions to some of the questions you should ask in planning a video.

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