There is an old saying that says you should “always use the right tool for the right job.” In the production world, that old adage is especially accurate when we choose what we take on shoots. Take what you need and use what you take is efficiency at its best. Why go big when you can stay little? Read the rest of this entry →
Camera movement is one feature of media production that can really set the look and feel of your project apart from the rest. Dolly and track, camera jibs or cranes, tripod sliders and camera stabilizers are all different options when it comes to providing this camera movement, each having their own advantages and disadvantages. Set up time, production logistics, crew size and equipment availability can also come into play when planning for the use of this type of equipment. One of the more popular and technically interesting types of camera support that can be used is the camera stabilizer, or more brand specific, the Steadicam. Read the rest of this entry →
Your marketing committee decides that the new company video should include having all of the interviews done out on the manufacturing floor so people can be seen “in their element”. The problem? You need earplugs and hearing protection because of the deafening machines out on the production line. How are people ever going to hear an interview of someone standing out there over that entire ruckus? It sounds like this might be the perfect time for the video crew to go “green”. Green screen that is. Read the rest of this entry →
So at Monday’s staff meeting, your company decides they want to put some video content on their website AND create a YouTube channel. They put you in charge because “you got great video at the company picnic last year.” You proudly smile and think to yourself that’s great news. Right? Read the rest of this entry →
We’ve all been there. Sitting in the comfort of your living room, watching a program on TV, and the next thing you know, tears are welling up into your eyes and you find yourself crying. Maybe you find yourself starting to talk or yell out loud directly at the TV. You discover you have some type of emotional attachment to the subject of the program you’ve been watching; happy, sad, or angry, whatever it may be. Pass the tissues around. That’s the power and impact of video and the emotional reaction a well told story can evoke from the viewer. Read the rest of this entry →
If you’re not using the internet as much as possible, you could be missing out on some potential opportunities to make your company stand out from the rest. One web application that more and more companies are baiting their hooks with, and one that we are getting more and more requests for, is live web streaming. With choices like Ustream, Livestream, Freedocast and Justin.tv offering free, live web streaming, it is becoming easier and easier to use this technology for your company. Read the rest of this entry →
I remember when a little downtime meant a nice restful siesta. Climb in the back of the van for a long road trip and just nod off until you get to your location. Check in the equipment, get the camera through airport security, grab a window seat and commence the snooze fest. Times change and sadly, with newer camera systems and the way they record images, this is not so much the case anymore. Along comes newer technology, our Sony EX-1 camera, and the days of shooting to tape (and downtime napping) are long gone. Read the rest of this entry →
Picture if you will, a great orchestra tuning up before a big performance. Musicians on strings, woodwinds, percussion and various types of brass instruments all playing different notes, warm up scales, random sounds and all of them playing at different tempos. We’ve all heard this “acoustic cacophony” before the beginning of a concert performance or some other show we’ve gone to see. Now enter one person, the one person who brings this disorganized group together, grabs their attention, quiets the commotion and ultimately gets this collection of talented musicians to perform beautiful music together as one team. That one person is the orchestra conductor. Now imagine preparing for a video production. Read the rest of this entry →
Identity – sometimes it’s a difficult chore to discover not only who you are but what you are all about. In business, these same things hold true. An entrepreneur or a new business owner has to have an identity of what their business is and what it does before they can hang their sign, print business cards, or even make that first sales call. Still, at the core of all of this is their identity – the “Who are you?” that maintains the face of the business. Some may say it’s in the name, like Bill’s Roofing, or it’s in the logo, like the Golden Arches. But the more you look at it, your business’ identity is really your brand and how you establish and market your brand to your current and potential customers. Read the rest of this entry →
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