PentaVision's "What's Your Story?" Blog

     Camera movement is one feature of media production that can really set the look and feel of your project apart from the rest. Dolly and track, camera jibs or cranes, tripod sliders and camera stabilizers are all different options when it comes to providing this camera movement, each having their own advantages and disadvantages. Set up time, production logistics, crew size and equipment availability can also come into play when planning for the use of this type of equipment. One of the more popular and technically interesting types of camera support that can be used is the camera stabilizer, or more brand specific, the Steadicam. Read the rest of this entry →

If you’re not using the internet as much as possible, you could be missing out on some potential opportunities to make your company stand out from the rest.  One web application that more and more companies are baiting their hooks with, and one that we are getting more and more requests for, is live web streaming.  With choices like Ustream, Livestream, Freedocast and Justin.tv offering free, live web streaming, it is becoming easier and easier to use this technology for your company. Read the rest of this entry →

I remember when a little downtime meant a nice restful siesta. Climb in the back of the van for a long road trip and just nod off until you get to your location. Check in the equipment, get the camera through airport security, grab a window seat and commence the snooze fest. Times change and sadly, with newer camera systems and the way they record images, this is not so much the case anymore. Along comes newer technology, our Sony EX-1 camera, and the days of shooting to tape (and downtime napping) are long gone. Read the rest of this entry →

Picture if you will, a great orchestra tuning up before a big performance. Musicians on strings, woodwinds, percussion and various types of brass instruments all playing different notes, warm up scales, random sounds and all of them playing at different tempos. We’ve all heard this “acoustic cacophony” before the beginning of a concert performance or some other show we’ve gone to see. Now enter one person, the one person who brings this disorganized group together, grabs their attention, quiets the commotion and ultimately gets this collection of talented musicians to perform beautiful music together as one team. That one person is the orchestra conductor. Now imagine preparing for a video production. Read the rest of this entry →

Identity – sometimes it’s a difficult chore to discover not only who you are but what you are all about. In business, these same things hold true. An entrepreneur or a new business owner has to have an identity of what their business is and what it does before they can hang their sign, print business cards, or even make that first sales call. Still, at the core of all of this is their identity – the “Who are you?” that maintains the face of the business. Some may say it’s in the name, like Bill’s Roofing, or it’s in the logo, like the Golden Arches. But the more you look at it, your business’ identity is really your brand and how you establish and market your brand to your current and potential customers. Read the rest of this entry →

You hear the value of that in real estate all the time, but does it hold true in the production world? I say “Absolutely!!” One of the first questions to ask when starting a production is, “Where are we going to shoot that?” Being based here in Northern Indiana certainly has both its advantages and disadvantages. Read the rest of this entry →

Every year, winter seems to arrive earlier than it ever had in the past. With the cold, dreary winter days of South Bend upon us, the only way to find the beach and sun was dreaming of it. Well the prayers of a few lucky guys were answered in December, thanks to Upside Marketing! Two members of the PentaVision crew, Ryan Geist & Jon O’Sullivan escaped the winter blues with a trip to Hawaii! Read the rest of this entry →

What do you get when you cross 3 states, Ryan and Bob and a minivan? A beautiful hotel, a fun video and 2 guys that, believe it or not, still actually talk to each other. Read the rest of this entry →

East side, west side, all around the town…or country anyway. Lately, the staff at PentaVision has been blessed to travel all over this great country of ours.

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