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	<title>PentaVision&#039;s &#34;What&#039;s Your Story?&#34; Blog &#187; PentaVision</title>
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	<description>The Blog of PentaVision Integrated Digital Media</description>
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			<title>PentaVision&#039;s &#34;What&#039;s Your Story?&#34; Blog</title>
			<link>http://www.pentavision.net/blog</link>
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		<title>Front-line Employees Can Make or Break Your Brand &#8211; Especially When You Go Social</title>
		<link>http://www.pentavision.net/blog/07/21/2010/staff-blogs/front-line-employees-can-make-or-break-your-brand-especially-when-you-go-social/</link>
		<comments>http://www.pentavision.net/blog/07/21/2010/staff-blogs/front-line-employees-can-make-or-break-your-brand-especially-when-you-go-social/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 19:25:42 +0000</pubDate>
		<dc:creator>Missy Stanisz</dc:creator>
				<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Edgar Diaz]]></category>
		<category><![CDATA[FourSquare]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[Jillian Koeneman]]></category>
		<category><![CDATA[Missy Stanisz]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[Quality Service Marketing]]></category>
		<category><![CDATA[Sybil Stershic]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=922</guid>
		<description><![CDATA[

I once read something in a customer service textbook that advised managers to treat employees the way you want your employees to treat customers. I found that to be a very powerful statement that will probably stick with me forever. After all, nothing says “We don’t really care” about our employees like not sharing your [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Grapes of Wrath:  How My Experience with a Michigan Winery&#8217;s Facebook Page Was Bad, with a Bitter Finish</title>
		<link>http://www.pentavision.net/blog/07/09/2010/staff-blogs/the-grapes-of-wrath-how-my-experience-with-a-michigan-winerys-facebook-page-was-bad-with-a-bitter-finish/</link>
		<comments>http://www.pentavision.net/blog/07/09/2010/staff-blogs/the-grapes-of-wrath-how-my-experience-with-a-michigan-winerys-facebook-page-was-bad-with-a-bitter-finish/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 20:06:48 +0000</pubDate>
		<dc:creator>Missy Stanisz</dc:creator>
				<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Lake Michigan Shore Wine Trail]]></category>
		<category><![CDATA[Michigan wineries]]></category>
		<category><![CDATA[Missy Stanisz]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toast the Coast]]></category>
		<category><![CDATA[Weko Beach]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=906</guid>
		<description><![CDATA[

Saturday, June 19, 2010 was a big day for wine makers along Lake Michigan Shore&#8217;s Wine Trail. The 5th Annual Toast the Coast Lake Michigan Shore Wine Festival – the event for area winemakers was coming to Weko Beach in Bridgman, Michigan. The evening before had been the huge storm system that had ripped through [...]]]></description>
		<wfw:commentRss>http://www.pentavision.net/blog/07/09/2010/staff-blogs/the-grapes-of-wrath-how-my-experience-with-a-michigan-winerys-facebook-page-was-bad-with-a-bitter-finish/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Has Your Social Media Integration Gone to the Dogs?</title>
		<link>http://www.pentavision.net/blog/07/02/2010/staff-blogs/has-your-social-media-integration-gone-to-the-dogs/</link>
		<comments>http://www.pentavision.net/blog/07/02/2010/staff-blogs/has-your-social-media-integration-gone-to-the-dogs/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 20:29:26 +0000</pubDate>
		<dc:creator>Missy Stanisz</dc:creator>
				<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jillian Koeneman]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Missy Stanisz]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[social media integration]]></category>
		<category><![CDATA[The Honest Kitchen]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=872</guid>
		<description><![CDATA[

At this point, most of us are up to our eyeballs in the babble, information and regurgitated messages of self-proclaimed social media gurus. Many of our companies have launched Facebook pages, Twitter accounts and have dabbled in a host of other social networks. It seems like everyone is always talking about “listening” and &#8220;engaging” and [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>So, You Think You Are a Producer/Director? Part II: Tips for Creating Effective Online Videos</title>
		<link>http://www.pentavision.net/blog/05/13/2010/staff-blogs/so-you-think-you-are-a-producerdirector-part-ii-tips-for-creating-effective-online-videos/</link>
		<comments>http://www.pentavision.net/blog/05/13/2010/staff-blogs/so-you-think-you-are-a-producerdirector-part-ii-tips-for-creating-effective-online-videos/#comments</comments>
		<pubDate>Thu, 13 May 2010 13:07:30 +0000</pubDate>
		<dc:creator>Ryan Geist</dc:creator>
				<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[Ryan Geist]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=699</guid>
		<description><![CDATA[Last time I raised some questions that marketing decision-makers needed to think about and answer in order to make effective online videos for their brand.  Today I’ll offer some answers to some of the questions you should ask in planning a video.
Last time I mentioned several questions to address.  Among them:

Does the audio involve an [...]]]></description>
		<wfw:commentRss>http://www.pentavision.net/blog/05/13/2010/staff-blogs/so-you-think-you-are-a-producerdirector-part-ii-tips-for-creating-effective-online-videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Random thoughts while waiting for that ONE lone cloud in the sky to pass so we can continue shooting in full sun&#8230;</title>
		<link>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/</link>
		<comments>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 18:57:24 +0000</pubDate>
		<dc:creator>Bob Richthammer</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[Bob Richthammer]]></category>
		<category><![CDATA[director of photgraphy]]></category>
		<category><![CDATA[jib]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[video crew]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=630</guid>
		<description><![CDATA[
Why is it you can have a light on for the entire time you’re setting up and blocking a shot but right when someone calls “Action!” the lamp burns out? How can it be that when you look away from the viewfinder for a split second, when you look back, there’s a car parked in [...]]]></description>
		<wfw:commentRss>http://www.pentavision.net/blog/04/30/2010/production/random-thoughts-while-waiting-for-that-one-lone-cloud-in-the-sky-to-pass-so-we-can-continue-shooting-in-full-sun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Lessons about Sharing Content from the Original Sharing Medium &#8211; Chain Letters</title>
		<link>http://www.pentavision.net/blog/04/09/2010/staff-blogs/five-lessons-about-sharing-content-from-the-original-sharing-medium-chain-letters/</link>
		<comments>http://www.pentavision.net/blog/04/09/2010/staff-blogs/five-lessons-about-sharing-content-from-the-original-sharing-medium-chain-letters/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 20:10:35 +0000</pubDate>
		<dc:creator>Missy Stanisz</dc:creator>
				<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[chain letters]]></category>
		<category><![CDATA[chain mail]]></category>
		<category><![CDATA[content sharing]]></category>
		<category><![CDATA[Elf Yourself]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Missy Stanisz]]></category>
		<category><![CDATA[PentaVision]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=604</guid>
		<description><![CDATA[
If you grew up in the days before email was the preferred method for sharing information with friends and family, then you probably remember chain letters. I was born in 1978 and fell into that in-between group that started using the Internet for email and basic research in middle school and high school on our [...]]]></description>
		<wfw:commentRss>http://www.pentavision.net/blog/04/09/2010/staff-blogs/five-lessons-about-sharing-content-from-the-original-sharing-medium-chain-letters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sports Marketing – Beyond the Madness of March</title>
		<link>http://www.pentavision.net/blog/03/17/2010/staff-blogs/sports-marketing-%e2%80%93-beyond-the-madness-of-march/</link>
		<comments>http://www.pentavision.net/blog/03/17/2010/staff-blogs/sports-marketing-%e2%80%93-beyond-the-madness-of-march/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 13:27:31 +0000</pubDate>
		<dc:creator>Michael Lacagnato</dc:creator>
				<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[athlete endorsements]]></category>
		<category><![CDATA[DirectTV]]></category>
		<category><![CDATA[March madness]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michael Lacognato]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[Peyton Manning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[sports marketing]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=571</guid>
		<description><![CDATA[
In a few days “March Madness” begins and fans can’t help but be reminded of “bubble teams”, “seeding” and “bracket busters.”  Along with the euphoria that is generated by die-hard basketball fans, there are numerous “casual fans” who simply participate in the three-week event by submitting their best guesses – in bracket form – of [...]]]></description>
		<wfw:commentRss>http://www.pentavision.net/blog/03/17/2010/staff-blogs/sports-marketing-%e2%80%93-beyond-the-madness-of-march/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guest Post:  Ghosts of Innovations Past</title>
		<link>http://www.pentavision.net/blog/03/08/2010/staff-blogs/guest-post-ghosts-of-innovations-past/</link>
		<comments>http://www.pentavision.net/blog/03/08/2010/staff-blogs/guest-post-ghosts-of-innovations-past/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 15:06:31 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Staff Blogs]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Loren Verville]]></category>
		<category><![CDATA[PentaVision]]></category>
		<category><![CDATA[PentaVision Integrated Digital Media]]></category>
		<category><![CDATA[Problem]]></category>
		<category><![CDATA[Solution]]></category>
		<category><![CDATA[Vacuum Cleaner]]></category>

		<guid isPermaLink="false">http://www.pentavision.net/blog/?p=520</guid>
		<description><![CDATA[
Let&#8217;s talk about an innovation blocker, one that I like to call The Ghost of Innovation Past a.k.a.  &#8220;the GIP.&#8221; A common discussion in innovation circles is how to remove obstacles to innovation. The thought is that people want to innovate but are held back by their rigid companies. The GIP is one of [...]]]></description>
		<wfw:commentRss>http://www.pentavision.net/blog/03/08/2010/staff-blogs/guest-post-ghosts-of-innovations-past/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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