A lot of people are familiar with the saying “use it or lose it.” More often than not, it’s associated with items that have a distinct shelf-life, such as your company vacation time or annual budgeted dollars. In most cases, people tend to follow the directions and use it, so they don’t have to deal with the guilt or remorse of losing it. Read the rest of this entry →
It’s your money. And right now whether it’s personal or corporate funds, people have become more discretionary in their approach to spending valuable dollars. Even in uncertain economic times, there is a need for businesses to continue to market their products or services. This helps to maintain your market-share and continues to establish and reinforce your brand with your customer base. With these economic times, your marketing efforts may not be as broad or as deep, but they are imperative in maintaining your corporate “face” in your respective industry.
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