PentaVision's "What's Your Story?" Blog

Identity – sometimes it’s a difficult chore to discover not only who you are but what you are all about. In business, these same things hold true. An entrepreneur or a new business owner has to have an identity of what their business is and what it does before they can hang their sign, print business cards, or even make that first sales call. Still, at the core of all of this is their identity – the “Who are you?” that maintains the face of the business. Some may say it’s in the name, like Bill’s Roofing, or it’s in the logo, like the Golden Arches. But the more you look at it, your business’ identity is really your brand and how you establish and market your brand to your current and potential customers. Read the rest of this entry →

This is the first of a two-part series on producing online videos. Here, I will raise questions that help marketing decision-makers make memorable and effective online videos for their brand. Today we’ll discuss some basic pre-planning questions to ask yourself and those on your team in preparation of producing a video. Part Two will offer solutions to some of the questions you should ask in planning a video.

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It’s the bottom of the 9th, two outs and bases loaded.  You’ve done everything you needed to do to put your team in a position to win the game.  The manager comes out, raises an arm to signal for the closer to come in and seal the deal.  Game over.  That call made the difference in that game.  This scenario happens a lot in baseball to varying degrees and it also can happen with your next video.  Read the rest of this entry →

A lot of people are familiar with the saying “use it or lose it.”  More often than not, it’s associated with items that have a distinct shelf-life, such as your company vacation time or annual budgeted dollars.  In most cases, people tend to follow the directions and use it, so they don’t have to deal with the guilt or remorse of losing it. Read the rest of this entry →

It’s your money.  And right now whether it’s personal or corporate funds, people have become more discretionary in their approach to spending valuable dollars.  Even in uncertain economic times, there is a need for businesses to continue to market their products or services.  This helps to maintain your market-share and continues to establish and reinforce your brand with your customer base.  With these economic times, your marketing efforts may not be as broad or as deep, but they are imperative in maintaining your corporate “face” in your respective industry.

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Every project has to begin somewhere. Whether you’re building a home or painting a portrait, there is always a vision of what the end product should look like. Throughout the process, you may find yourself going through a variety of shifts in direction, perception, and most of all, emotion. Developing your company’s video can elicit all of these. It’s an important part of your marketing, but it is also an important facet of your corporate identity. Read the rest of this entry →

Successfully marketing your product or service is an intricate function of your business.  In whatever sector your product or service lies, marketing is a key element and involves a host of pre-planning, projections, persistence, and sometimes – prayer.  Those aren’t the only 4 P’s that you will utilize in your marketing efforts. Read the rest of this entry →