PentaVision's "What's Your Story?" Blog

Thanks for stopping by again! This week we’re going to explore the basics of innovation, and the best place to start is with some clarification and definitions (i.e. the boring part). People often times get innovation confused with invention.  Around here we view an invention as an idea made concrete, while innovation involves ideas and their successful implementation into practice to create value. In other words, you invent an advanced mousetrap when you build an actual contraption; you innovate a new method for catching mice when you create a successful series of steps that add value to the field. Read the rest of this entry →

Successfully marketing your product or service is an intricate function of your business.  In whatever sector your product or service lies, marketing is a key element and involves a host of pre-planning, projections, persistence, and sometimes – prayer.  Those aren’t the only 4 P’s that you will utilize in your marketing efforts. Read the rest of this entry →