We hear the word research and often think of a scientific laboratory – full of boiling beakers and a mouse chasing a piece of cheese – or a student hidden in the depths of a library, gathering information to support a particular paper or thesis. In any event, research is definitely hard work and the goal is to gain as much information as you can, analyze it, and then test your theories and conclusions in the real world. Read the rest of this entry →
In a few days “March Madness” begins and fans can’t help but be reminded of “bubble teams”, “seeding” and “bracket busters.” Along with the euphoria that is generated by die-hard basketball fans, there are numerous “casual fans” who simply participate in the three-week event by submitting their best guesses – in bracket form – of the winner of the national championship. As I ponder my own choices for this year’s Final Four, I am also thinking about how this event – and sports in general – have changed in terms of marketing.
Thanks for stopping by again! This week we’re going to explore the basics of innovation, and the best place to start is with some clarification and definitions (i.e. the boring part). People often times get innovation confused with invention. Around here we view an invention as an idea made concrete, while innovation involves ideas and their successful implementation into practice to create value. In other words, you invent an advanced mousetrap when you build an actual contraption; you innovate a new method for catching mice when you create a successful series of steps that add value to the field. Read the rest of this entry →
Successfully marketing your product or service is an intricate function of your business. In whatever sector your product or service lies, marketing is a key element and involves a host of pre-planning, projections, persistence, and sometimes – prayer. Those aren’t the only 4 P’s that you will utilize in your marketing efforts. Read the rest of this entry →
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