SWAG: Yup, I’ll wear it.
SWAG: Stuff we all get, souvenirs wearables and gifts, (or whatever you call it), free stuff (as I call it) is good.
Debate all you want whether it works or not but I can tell you, you give me something and I will wear it or use it. I was recently on location shooting a project for Vista Host in Nashville and I was wearing my favorite Zacuto tee shirt. A guy walked up to me and started asking about what we were doing and then asked me what Zacuto was. I told him about their company and the next day, he tracked me down and told me he had found something he had been looking for on their website. A guy from Indiana (me) plus another from Tennessee equaled an order for a company in Chicago – all from a tee shirt.

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