PentaVision's "What's Your Story?" Blog

Picture if you will, a great orchestra tuning up before a big performance. Musicians on strings, woodwinds, percussion and various types of brass instruments all playing different notes, warm up scales, random sounds and all of them playing at different tempos. We’ve all heard this “acoustic cacophony” before the beginning of a concert performance or some other show we’ve gone to see. Now enter one person, the one person who brings this disorganized group together, grabs their attention, quiets the commotion and ultimately gets this collection of talented musicians to perform beautiful music together as one team. That one person is the orchestra conductor. Now imagine preparing for a video production. Read the rest of this entry →

Every year, winter seems to arrive earlier than it ever had in the past. With the cold, dreary winter days of South Bend upon us, the only way to find the beach and sun was dreaming of it. Well the prayers of a few lucky guys were answered in December, thanks to Upside Marketing! Two members of the PentaVision crew, Ryan Geist & Jon O’Sullivan escaped the winter blues with a trip to Hawaii! Read the rest of this entry →

Last time I raised some questions that marketing decision-makers needed to think about and answer in order to make effective online videos for their brand.  Today I’ll offer some answers to some of the questions you should ask in planning a video.

Last time I mentioned several questions to address.  Among them:

• Does the audio involve an on-camera spokesperson or narrator?  Both have their benefits and drawbacks.

• Do you need to incorporate people to interview on camera?  If so, where will those interviews be conducted?  Is it a controlled environment, free of sound and traffic disruptions?

• What are the interview questions to be asked?  Who will ask them?

• What is being shown visually while the audio is being heard?

• If it is a technical video, what is the best way to demonstrate the key points?

• If it is a service video, how do you show this service being performed?

• Will you have someone within your organization capture the audio and video or will you hire a professional producer?

Once you’ve answered these (and other) questions, it’s time to talk production.  The first thing I try to stress to clients is that, although you may be shooting a video for the web, you can’t just go out and shoot a bunch of things and then make something out of it in post production.  You need a plan.

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This is the first of a two-part series on producing online videos. Here, I will raise questions that help marketing decision-makers make memorable and effective online videos for their brand. Today we’ll discuss some basic pre-planning questions to ask yourself and those on your team in preparation of producing a video. Part Two will offer solutions to some of the questions you should ask in planning a video.

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In our community there are many ways that an individual or group can help financially or by donating their time.  During the recent holiday season, members of the PentaVision team and some of their family members helped the Food Bank of Northern Indiana sort food.  With an especially difficult economy, more people are in need, particularly now that the holiday season is over.  And at PentaVision, part of our mission is to be an active part of our community, by giving back in a number of ways.

We decided to capture some of the activities to maybe inspire others to give of their time.  There are so many agencies out there that need your help.  See what you can do in your area.  Let us know, by leaving a comment, what you do to help others in need.  We welcome your comments and if you want more information on the food bank and how you can help, click here:  http://www.feedindiana.org/.

I, like most people, enjoy a great movie.  The ones that I find most memorable are the ones that tell a great story, like:

“Little Miss Sunshine”

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Happy Holidays from all of us at PentaVision Integrated Digital Media!