The foundation of any relationship is the initial attraction of one person to another followed by an increased interest in getting to know more
about that person. If there’s a common interest and increased sharing of time, you have basically entered into the “like” stage.
From there, the relationship can go deeper or the relationship can cease.
Is your company working the Social Media sites? It’s a brave new world out there. But how do you know if your efforts in creating a presence on the web are paying off.
SEO, or Search Engine Optimization is described as the process of affecting the visibility of a website or page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Read the rest of this entry →
Stephanie Chandler provides more insight on the 10 easy ways to get started with Pinterest in an article from Forbes.com. It’s all you need to know to add another social media element to target your marketing and “Pin”-point your audience.
For more insight and more information on Pinterest, please click on this article by Stephanie Chandler at:
As always, feel free to share your ideas and experiences with social media and your “Interest in Pinterest” in your own marketing efforts.
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Taking part in trade shows is a great way to promote your company and develop relationships with a targeted audience. Here are some common tips that will help you to successfully leverage the media to help sell your brand at trade shows. Read the rest of this entry →
During my time researching the new social media outlets, I stumbled across a great article about Facebook and visual marketing, “Using Visual Marketing to Achieve High Facebook Engagement” sociallysorted.com. The first thing that strikes me from this article is the use of the word “engagement” and not “like”. In the world of Facebook, the race usually is measured by how many likes you can get registered to your Facebook page. However, by getting those that “like” you to “engage” in your Facebook page seems to have a greater advantage than just simply stockpiling “likes”. Read the rest of this entry →
Get Your Head Out Of The Sand:
5 Reasons to Embrace Social Media
Do You Have your Head in the Sand? Some prognosticators have said that those companies that do not embrace social media will be out of business within 5 years. Are they describing your company?
If you think of social media in terms of fear, you are missing many opportunities to create new business. Read the rest of this entry →
Is Your Business Ready for Video?
Just like an athletic team that is ready to take the next step based on their growth and development from the previous season, your business may also be ready to make that jump. You have done your preparation, you have set a solid marketing and branding foundation, now you just need to arm your team with another player. Read the rest of this entry →
With the coming of the holidays and the New Year right around the corner, maybe it’s time to think about doing something with video. Some simple but great ways to start could be updating that corporate video you had done several years ago (it’s on VHS you say?), embedding some video elements on your website or even starting a YouTube channel for your company. In many ways, video has become an integral piece of the marketing process. Read the rest of this entry →
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