PentaVision's "What's Your Story?" Blog

Identity – sometimes it’s a difficult chore to discover not only who you are but what you are all about. In business, these same things hold true. An entrepreneur or a new business owner has to have an identity of what their business is and what it does before they can hang their sign, print business cards, or even make that first sales call. Still, at the core of all of this is their identity – the “Who are you?” that maintains the face of the business. Some may say it’s in the name, like Bill’s Roofing, or it’s in the logo, like the Golden Arches. But the more you look at it, your business’ identity is really your brand and how you establish and market your brand to your current and potential customers. Read the rest of this entry →

You hear the value of that in real estate all the time, but does it hold true in the production world? I say “Absolutely!!” One of the first questions to ask when starting a production is, “Where are we going to shoot that?” Being based here in Northern Indiana certainly has both its advantages and disadvantages. Read the rest of this entry →

A quote from a movie once said, “If you build it, they will come”. Well, All American Homes built it and PentaVision came and captured it.

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East side, west side, all around the town…or country anyway. Lately, the staff at PentaVision has been blessed to travel all over this great country of ours.

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When I was still in college (sigh…), wireless laptops were the professors biggest competition in the classroom.  Having wireless in classrooms was a big thing ~ even bigger when professors allowed you to bring your own laptop to “take notes” but it also gave everyone around you free reign to see what you were looking at. (Note taking, 100% of the time, I swear!!!) Majority of the time, most students had one popular social networking site always up – Facebook.  Back then (2-3 years ago), Facebook was still predominantly for college and high school kids.  It had started to grow among recent graduates but it definitely had not escalated to parents, grandparents or professors…yet.  As these students graduated and went off into the working world, they often found social media sites blocked by their employers.  How dare they!?!? Read the rest of this entry →

In our community there are many ways that an individual or group can help financially or by donating their time.  During the recent holiday season, members of the PentaVision team and some of their family members helped the Food Bank of Northern Indiana sort food.  With an especially difficult economy, more people are in need, particularly now that the holiday season is over.  And at PentaVision, part of our mission is to be an active part of our community, by giving back in a number of ways.

We decided to capture some of the activities to maybe inspire others to give of their time.  There are so many agencies out there that need your help.  See what you can do in your area.  Let us know, by leaving a comment, what you do to help others in need.  We welcome your comments and if you want more information on the food bank and how you can help, click here:  http://www.feedindiana.org/.

Thanks for stopping by again! This week we’re going to explore the basics of innovation, and the best place to start is with some clarification and definitions (i.e. the boring part). People often times get innovation confused with invention.  Around here we view an invention as an idea made concrete, while innovation involves ideas and their successful implementation into practice to create value. In other words, you invent an advanced mousetrap when you build an actual contraption; you innovate a new method for catching mice when you create a successful series of steps that add value to the field. Read the rest of this entry →

Happy Holidays from all of us at PentaVision Integrated Digital Media!

In case you’ve never stopped in to visit us before, PentaVision is located in shopping plaza in a residential area of South Bend. People are sometimes surprised to see us tucked back in this residential neighborhood, but we’re one of several businesses that call this place home. On one end of the building is one of those discount retail stores which usually has a pretty steady stream of customers throughout the day, including us at PentaVision. In fact, I’m quite sure that I probably buy more Fruit Stripe gum there than the kids that trickle in after school!

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