PentaVision's "What's Your Story?" Blog

It never ceases to amaze me how much brand loyalty influences our daily purchases.  When we go to the store to buy a product, we stroll down the aisle and pull the items right off the shelf.  Before reaching the aisle and even perhaps the store, we usually already know what product and brand we will be picking up without putting much thought into it. How did we get to this point? Think about it. I inherited several of my mother’s brand loyalty habits. My mom purchased only certain brands and once I was old enough to buy my own products, I followed in the same pattern without ever thinking about it. Growing up, my family always used Crest toothpaste. And now, it’s the only brand I buy.  I am sure I am not the only one impacted by a family member’s purchases. Read the rest of this entry →

A lot of people are familiar with the saying “use it or lose it.”  More often than not, it’s associated with items that have a distinct shelf-life, such as your company vacation time or annual budgeted dollars.  In most cases, people tend to follow the directions and use it, so they don’t have to deal with the guilt or remorse of losing it. Read the rest of this entry →

Successfully marketing your product or service is an intricate function of your business.  In whatever sector your product or service lies, marketing is a key element and involves a host of pre-planning, projections, persistence, and sometimes – prayer.  Those aren’t the only 4 P’s that you will utilize in your marketing efforts. Read the rest of this entry →