Is Your Company “Video Active?”
There was a time when doing a company video, whether an image or branding piece or a sale and marketing video was a big-budgeted affair designed to have a shelf life of one-to-three years, even five years. But times, they are a-changing. According to a 2009 MediaPost article, the average online video is 3 and 1/2 minutes long. Gone are the days of the 12-minute epic corporate video; between the Internet, websites, and the ever expanding world of social media, no message or image can stand that test of time. The need to keep your web presence up to date and fresh is the key to bringing visitors back to your site. And the demand for video content has become the norm.
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