SEO, or Search Engine Optimization is described as the process of affecting the visibility of a website or page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Read the rest of this entry →
Taking part in trade shows is a great way to promote your company and develop relationships with a targeted audience. Here are some common tips that will help you to successfully leverage the media to help sell your brand at trade shows. Read the rest of this entry →
During my time researching the new social media outlets, I stumbled across a great article about Facebook and visual marketing, “Using Visual Marketing to Achieve High Facebook Engagement” sociallysorted.com. The first thing that strikes me from this article is the use of the word “engagement” and not “like”. In the world of Facebook, the race usually is measured by how many likes you can get registered to your Facebook page. However, by getting those that “like” you to “engage” in your Facebook page seems to have a greater advantage than just simply stockpiling “likes”. Read the rest of this entry →
Is Your Business Ready for Video?
Just like an athletic team that is ready to take the next step based on their growth and development from the previous season, your business may also be ready to make that jump. You have done your preparation, you have set a solid marketing and branding foundation, now you just need to arm your team with another player. Read the rest of this entry →
With the coming of the holidays and the New Year right around the corner, maybe it’s time to think about doing something with video. Some simple but great ways to start could be updating that corporate video you had done several years ago (it’s on VHS you say?), embedding some video elements on your website or even starting a YouTube channel for your company. In many ways, video has become an integral piece of the marketing process. Read the rest of this entry →
In 1986, James Cameron came up with the idea to use Steadicam arms to support futuristic weapons in his feature film “Aliens”. They were Cinema Products Mk III Steadicam arms and vests and were used by the characters Vasquez and Drake. The “M-56 Smartguns” in Aliens are described in the script as; “Guns fixed to a floating body harness and targeted by thermal gun sights mounted within the operator’s helmet.” Sometimes I think we may appear as “aliens” when we are out on shoots because of the different types of equipment we use. Read the rest of this entry →
Camera movement is one feature of media production that can really set the look and feel of your project apart from the rest. Dolly and track, camera jibs or cranes, tripod sliders and camera stabilizers are all different options when it comes to providing this camera movement, each having their own advantages and disadvantages. Set up time, production logistics, crew size and equipment availability can also come into play when planning for the use of this type of equipment. One of the more popular and technically interesting types of camera support that can be used is the camera stabilizer, or more brand specific, the Steadicam. Read the rest of this entry →
Your marketing committee decides that the new company video should include having all of the interviews done out on the manufacturing floor so people can be seen “in their element”. The problem? You need earplugs and hearing protection because of the deafening machines out on the production line. How are people ever going to hear an interview of someone standing out there over that entire ruckus? It sounds like this might be the perfect time for the video crew to go “green”. Green screen that is. Read the rest of this entry →
So at Monday’s staff meeting, your company decides they want to put some video content on their website AND create a YouTube channel. They put you in charge because “you got great video at the company picnic last year.” You proudly smile and think to yourself that’s great news. Right? Read the rest of this entry →
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