SEO, or Search Engine Optimization is described as the process of affecting the visibility of a website or page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Read the rest of this entry →
Taking part in trade shows is a great way to promote your company and develop relationships with a targeted audience. Here are some common tips that will help you to successfully leverage the media to help sell your brand at trade shows. Read the rest of this entry →
During my time researching the new social media outlets, I stumbled across a great article about Facebook and visual marketing, “Using Visual Marketing to Achieve High Facebook Engagement” sociallysorted.com. The first thing that strikes me from this article is the use of the word “engagement” and not “like”. In the world of Facebook, the race usually is measured by how many likes you can get registered to your Facebook page. However, by getting those that “like” you to “engage” in your Facebook page seems to have a greater advantage than just simply stockpiling “likes”. Read the rest of this entry →
Is Your Business Ready for Video?
Just like an athletic team that is ready to take the next step based on their growth and development from the previous season, your business may also be ready to make that jump. You have done your preparation, you have set a solid marketing and branding foundation, now you just need to arm your team with another player. Read the rest of this entry →
Your marketing committee decides that the new company video should include having all of the interviews done out on the manufacturing floor so people can be seen “in their element”. The problem? You need earplugs and hearing protection because of the deafening machines out on the production line. How are people ever going to hear an interview of someone standing out there over that entire ruckus? It sounds like this might be the perfect time for the video crew to go “green”. Green screen that is. Read the rest of this entry →
So at Monday’s staff meeting, your company decides they want to put some video content on their website AND create a YouTube channel. They put you in charge because “you got great video at the company picnic last year.” You proudly smile and think to yourself that’s great news. Right? Read the rest of this entry →
Picture if you will, a great orchestra tuning up before a big performance. Musicians on strings, woodwinds, percussion and various types of brass instruments all playing different notes, warm up scales, random sounds and all of them playing at different tempos. We’ve all heard this “acoustic cacophony” before the beginning of a concert performance or some other show we’ve gone to see. Now enter one person, the one person who brings this disorganized group together, grabs their attention, quiets the commotion and ultimately gets this collection of talented musicians to perform beautiful music together as one team. That one person is the orchestra conductor. Now imagine preparing for a video production. Read the rest of this entry →
You hear the value of that in real estate all the time, but does it hold true in the production world? I say “Absolutely!!” One of the first questions to ask when starting a production is, “Where are we going to shoot that?” Being based here in Northern Indiana certainly has both its advantages and disadvantages. Read the rest of this entry →
Every year, winter seems to arrive earlier than it ever had in the past. With the cold, dreary winter days of South Bend upon us, the only way to find the beach and sun was dreaming of it. Well the prayers of a few lucky guys were answered in December, thanks to Upside Marketing! Two members of the PentaVision crew, Ryan Geist & Jon O’Sullivan escaped the winter blues with a trip to Hawaii! Read the rest of this entry →
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