Sports Marketing – Beyond the Madness of March
In a few days “March Madness” begins and fans can’t help but be reminded of “bubble teams”, “seeding” and “bracket busters.” Along with the euphoria that is generated by die-hard basketball fans, there are numerous “casual fans” who simply participate in the three-week event by submitting their best guesses – in bracket form – of the winner of the national championship. As I ponder my own choices for this year’s Final Four, I am also thinking about how this event – and sports in general – have changed in terms of marketing.
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